Surveys are very poor indicators of truth and fact. They are often gameable, and demonstrate significant cognitive bias in those that construct them. News of a banking survey did rather make me smile today.
So people don't switch banks according to the ICM/BBC survey.
Not surprising when it is made as difficult as it is. And what to switch too?
And people are happy? Apparently, but I suspect that, given that the services are pretty much universally poor, they are really saying “well my bank is no worse than any of the others so I guess I am happy relative to what I think I could actually get.”
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